The company began to expand in to new frontiers of the doll industry. In 1971 LEGO did start to target females with the intro of furniture pieces and dollhouses; in 1974 it introduced it is first human being figures, known as Minifigures; and in 1979 it expanded in space with sets boasting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of earrings elements marketed to young girls. This period also noticed the creation of a managing structure, with Godtfred Kirk Christiansen’s seran Kjeld Kirk Kristiansen connecting to the bureaucratic staff and working to modernize the company’s manufacturing strategies.
The 1972s also observed the introduction of a method that allowed customers to select certain stones they planned to purchase and build their own styles, rather than get pre-made guides; this was popular with adults, as well as children. In the same decade, Profano branched away into medieval territory with the Castle subject, and in 80 the company added it is first educate sets to its lineup.
In 1989 Lego presented the Pirate look, and with it many pirate ships, desert islands and treasure. The corporation also expanded its array of facial expression, adding beards, eye updates and lip stick in addition to the common two eye and laugh. Some elderly Lego enthusiasts resented these kinds of changes, preferring the more basic faces of earlier units.
As Seglar expanded into a huge international corporation, completely to find ways to satisfy the demands of their big click for more name purchasers like Target, Wal-Mart and Toys ‘R’ Us, which will demanded greater selections and faster delivery times. To maintain with these needs, the company begun to reduce total production moment for new products by causing more utilization of computerized assemblage systems.